What our Google Ads / PPC service covers
This includes campaign strategy, keyword and audience research, ad copywriting, bid and budget management, conversion tracking setup and ongoing optimisation across Google Search, Display and Shopping campaigns, depending on what's right for your business.
Benefits
- Visibility at the exact moment someone is searching for your service
- Budget directed toward keywords and audiences with real intent
- Clear conversion tracking so spend can be tied to outcomes
- Campaigns that can scale up or down as your goals change
Our approach
- DiscoverUnderstand your offer, margins and target customer.
- ResearchMap keywords, competitors and search intent.
- StrategyPlan campaign structure, budget and targeting.
- ExecuteBuild and launch campaigns with conversion tracking.
- OptimizeAdjust bids, copy and targeting based on performance data.
- ScaleExpand budget and campaigns around what's working.